Marketing Manager

Job Title: Marketing Manager

About GOTOMENA:

GOTOMENA is a digital marketing agency specialized in helping brands grow in Arabic-speaking markets. Based in Europe, we combine global marketing expertise with deep cultural and linguistic knowledge of the MENA region. From performance campaigns to Arabic localization, we bridge the gap between global ambition and local impact. Learn more at www.gotomena.com.

About the Role:

We are looking for a skilled and proactive Marketing Manager to join our remote team. In this role, you will lead and support the execution of multi-channel campaigns targeting Arabic-speaking markets, with a focus on paid media, localization, SEO, content coordination, and analytics.

This position is ideal for someone with a solid marketing foundation, bilingual communication skills, and hands-on experience driving digital growth in MENA markets.

Key Responsibilities:

• Manage and optimize PPC campaigns across Google Ads, Meta Ads, and other paid display platforms targeting Arabic-speaking audiences
• Coordinate Arabic content translation, localization, and copywriting using internal resources or AI tools
• Oversee SEO implementation: keyword research, meta tags, on-page optimization, and link-building outreach
• Plan, manage, and schedule social media content across multiple platforms
• Monitor and report on key performance indicators (e.g., CPC, CPM, CTR, CPA) and provide weekly insights
• Collaborate with designers to create high-performing Arabic social media and ads content
• Coordinate and manage third parties: freelancers, influencers, designers, publishers
• Ensure quality assurance for ad creatives, links, tracking, and campaign assets
• Use tools like Google Analytics, Google Search Console, Google Tag Manager for tracking and insights
• Work efficiently within Google Workspace, Microsoft Office, and project management platforms

Requirements:

• 5-6 years of experience in digital marketing (agency or client-side)
• Proven ability to manage PPC campaigns, SEO workflows, and content localization
• Fluent in Arabic and English with strong written and verbal communication skills in both
• Strong analytics skills, problem-solving, and strategic thinking
• Highly organized, committed, and self-motivated with strong attention to detail
• Good leadership, management, and organizing skills
• Comfortable working remotely and independently
• Willingness to travel occasionally (e.g., team meetings, client meetings)
• Must have own laptop and a reliable internet connection
• Available to work during CET/GMT+3 hours (with flexible working hours to align with client’s time zone)

Benefits:

• Competitive monthly salary
• Flexible working hours
• 22 paid vacation days per year
• Fully paid annual company offsite (after 12 months)